It's less about DJJ and more about the franchises. Miami is a darling franchise of the league, and Orlando isn't. There's no way in hell the NBA can let Orlando shine, even for a night.
You saw how angry the NBA media was when Orlando beat LeBron's Cavs in 09 to ruin the dream Kobe / LeBron matchup. The NBA and the media want no part in Orlando getting over.
Make sure the darling franchise gets the rub, while the bastard step child franchise stays locked in the basement.
It's literally exactly what happened with Lavine too. A darling boy of the NBA was always going to win over someone from Orlando.