It’s all media spin. Dame was asked about it directly and said it’s not effecting his game much, but basketball media knows who their fan favorite sweethearts are and it knows the guys fans love to hate. Guys like Steph and Dame struggle and they must be hurt, guys like LeBron or KD struggle and they’re losing a step or there’s a problem with team chemistry.
Don’t get me wrong, I love Steph and Dame and they’re almost completely blameless in it, but it’s just how the media handles the league nowadays